| Saturday, June 24, 2006
| Google Trends: Building Links with the Correct Keywords Makes All the Difference
The most important part of SEO is building great links to your content. The most common mistake is targeting the wrong keywords. The question at hand is, how do I choose my keywords? I have a great suggestion that should help you out.
Google trends is a great help with choosing what you should target. Google trends will show you how much traffic a search term in Google is getting. The power is not in knowing how much traffic it gets, but how much traffic it gets relative to a similar term. Because you get no hard numbers you must remember to keep everything relative. I like to do a common search with every query so I know how much traffic I get relative to the keyword I learn about.
For example, if I want to write an article for an article website, I may try to test Free Content, and Free Articles. To compare these two searches I separate them with a comma and hit search. Then I see that Free Articles is very close to Free Content. I can also choose to add a third keyword if I would like.
I used this tool to optimize many of my pages. By targeting keywords that are searched more you have a lot more people to work for.
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