Information, Knowledge, Science & Technology

I realized that there is quite some confusion when it comes to the Term Page Rank. People often referring to the Term in a way that it is ambiguous. The problem is, that the two meanings of the word are very different from each other. The best way to avoid confusion is to extend the term Page Rank when you are using it in a conversation or article to indicate what you are referring to when you say "Page Rank". Use the terms "Google PageRank" and "Page Ranking" or "Ranking of a Page" instead. But what exactly are the two meanings of the term and why is one of the two supposed to be inaccurate or incorrect most of the time, when displayed via a certain very popular browser plug-in or specialized SEO tools? "Page Rank" (two words), incorporates ALL Ranking criteria used by a Search Engine Algorithm to calculate the Value a page has for a specific Search Term. All Pages that match a Key Phrase are sorted by the Page Rank Value. This is par...

The most important part of SEO is building great links to your content. The most common mistake is targeting the wrong keywords. The question at hand is, how do I choose my keywords? I have a great suggestion that should help you out. Google trends is a great help with choosing what you should target. Google trends will show you how much traffic a search term in Google is getting. The power is not in knowing how much traffic it gets, but how much traffic it gets relative to a similar term. Because you get no hard numbers you must remember to keep everything relative. I like to do a common search with every query so I know how much traffic I get relative to the keyword I learn about. For example, if I want to write an article for an article website, I may try to test Free Content, and Free Articles. To compare these two searches I separate them with a comma and hit search. Then I see that Free Articles is very close to Free Content. I can also choose to add a third keyword if I would li...

While researching common search engine mistakes, I was struck by something odd; many sites that profess to present the "Top 5" or "Top 10" search engine mistakes do not agree with each other on what those mistakes really are. I believe a significant quantity of the search engine information , which is presented as fact, is actually opinion. I can hear you ask the question: Why do you say this? Well, firstly the ranking algorithms are living, dynamic things that change frequently. Secondly, not only do they change, they are also a well kept secret. Thirdly, search algorithms are not simple to reverse engineer. So my conclusion is that unless the article that proclaims the "Top x mistakes" is written by a Google engineer, I would have to say that it is the author's opinion and would be difficult to substantiate. Having said that, there are many common pitfalls to avoid, based on solid logical deduction. Try to think like a search engine, your objective ...

Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one. Emphasizing Your Keyword For SEO Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort. Assuming you have nailed down your keywords, the question arises as to how to use them on the pages of your site. There are a lot of strategies that work and everyone swears by the one they use. That being said, making sure the primary keyword is emphasized on the page is one strategy that I certainly use frequently. In my opinion, every page on your site should focus on one keyword phrase. Others prefer to go with a variety of keywords totaling no more than 13 to 15 total words. Each approach works, but you still have to determine the...

You may want to perform SEO services on your website by yourself but do not know how to get started. You probably have always wanted to get involved more with SEO but simply do not have the time. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful. Option 1: Become an SEO Expert This is the hardest path to take to implement SEO on your website while yielding the greatest personal satisfaction. You will want to start by spending lots of time reading books and online articles to catch up on the latest SEO trends, practices, and methods. Next you should start experimenting with different methods you learn about, analyze the results, and change your website again. This is the continual learning process of search engine optimization and takes a great amount of time, energy, patience, a...

n the bid to drive traffic to their sites, webmasters often forget why they are in business, and who keeps them in business. Most search engine optimization experts and forums focus on the search engines. The reasons are not far fetched; search engines are the biggest source of qualified traffic to most sites. Without traffic, you are out of business. But that is not the end of the story. What search engines think about you is very important, but what visitors think about you makes or breaks you. It is visitors that deliver your Most Wanted Response (MWP). If you are selling goods or services online, and your visitors are pissed off with you, search engines cannot come to your rescue. Search engines cannot click through any pages on your site, visit your order page, and place an order. Visitors do. It makes one wonder why search engines are the main focus in site design and layout, and not visitors, the main reason why the sites were set up in the first place. One needs to strike a bal...

1. Choose Keywords Carefully Research and select your keywords carefully, using such tools as Google’s and Yahoo’s Keyword Tools. Google Trends is a new development tool that lets you compare general keyword search popularity visually on a graph- they don’t reveal the actual number of searches, however. You can also do manual research, by simply going to each of your competitors’ websites, analyzing their keywords, and trying to notice any consistent patterns in their keywords and how they rank for those keyword searches. Further, if you do cost-per-click (CPC) advertising through Yahoo! Or Google, its interface gives you another means for calculating the popularity of keyword phrases- it will tell you how many people search for the keywords you add. Tools such as Good Keywords (http://www.goodkeywords.com/products/gkw/ ) consolidate some of these useful tools and is completely free. If you have a search engine on your site, you should use the search logs as a benchmark before choosing...

Search giant, Google.com, recently expanded their reach yet again by offering new and expanded services going far beyond simply searching the Internet for relevant information. Jumping on a growing bandwagon already teaming with millions of active users, Google now offers its own SMS search service to allow mobile phone users access to their database. Google also released "Desktop 2," a personal information manager that resides on your desktop to organize everything from rss feeds and stock quotes, to photos and the weather. Make no mistake, though Google seems to possess an uncanny ability to make things useful and "cool," these latest offerings represent Google staking out territory on your desktop against rivals Microsoft and Yahoo! ** Google Expands Desktop ** Originally, the Google Desktop program simply organized your files, emails and web searches into one place. When you looked from a certain file or topic on your system, the program returned relevant result...