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Visa unveils redesigned credit card

thestar.com : Visa International has introduced a new credit card design with enhanced security features that make counterfeiting more difficult while opening new business opportunities for its member financial institutions, the company said in a statement. “The new holographic magnetic stripe and EMV (Europay-MasterCard-Visa) chip card had been endorsed by International law enforcement agencies,” Visa said.

The company said the new security component combined the “easy to recognise, difficult to reproduce'' hologram with the functionality of the magnetic stripe, making the card more difficult for fraudsters to reproduce and easier for merchants to recognise.

Apart from that, Visa has also enhanced the signature panel with a tamper-evident element and a “VOID'' pattern underneath to provide extra levels of security.

“Cardholders will now find the three-digit security code (CVV2) easier to read when they shop online or over the telephone,” Visa said, adding that the new card design represented the second phase of Visa’s efforts to refresh and evolve the brand.

“This rebranding exercise will be a gradual change-over as current Visa cards will still be in circulation and be accepted until 2010,” Visa International Asia Pacific Ltd country manager for Malaysia, Jeffrey Perera.

“Maybank was Visa's first member bank to introduce the new card design in Malaysia which is ‘Wave enabled’, allowing cardholders to benefit from the same level of acceptance and convenience as any other cards,” Perera added. Visa Wave is the first Visa contactless smart-card built on the global EMV standard.

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Comments

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9:54 PM
Anonymous said…
Hey I agree 100% agree with the last few comments. This blog has great opinions and this is why I continue to visit, thanks! ##link#
11:33 PM
Anonymous said…
I like to read posts like this one about credit cards and credit card issuers because my job is aligned with applying for credit cards.
2:31 PM
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